Anna Schwarz

Senior Manager Brand & People Communications at bettercoach

Anna Schwarz is a Berlin-based Senior Manager for Brand & People Communications at bettercoach, where she leads brand, growth and AI marketing end-to-end and builds AI-powered content workflows and team enablement. Her work focuses on AI and leadership enablement, designing human-centered, AI-powered learning cultures with an emphasis on DEI, Gestalt and psychological safety. Earlier she worked as a freelance leadership and embodiment coach under her own Alpha & Omega practice and as a product owner and business development manager at FONPIT (AndroidPIT), and completed a management trainee program at Bosch.

Experience

Senior Manager Brand & People Communications (Leadership, Culture & AI) at bettercoach

Mar 2024 — Present · 2 yrs 4 mos

Leads brand, growth and AI marketing end-to-end and builds AI-powered content workflows and enablement.

Senior Sales & Business Development Manager (Leadership & Talent Development) at bettercoach

Dec 2022 to Feb 2024 · 1 yr 2 mos

Scoped needs of HR and L&D leaders and designed leadership development solutions, including a Women in Leadership program.

Freelance Leadership & Embodiment Coach at Alpha & Omega

Aug 2017 to Feb 2024 · 6 yrs 6 mos

Designed and facilitated mindfulness- and embodiment-based leadership workshops and yoga/mindfulness teacher trainings.

Product Owner at FONPIT (AndroidPIT)

Oct 2015 to Sep 2017 · 1 yr 11 mos

Owned an online platform with 23m+ monthly users across 6 languages and turned it into a profitable business.

Business Development Manager at FONPIT (AndroidPIT)

May 2014 to Sep 2015 · 1 yr 4 mos

Ran market and competitor analysis and built partnerships and new revenue streams.

Management Trainee Program at Bosch

Oct 2010 to Sep 2013 · 2 yrs 11 mos

Management trainee across marketing, sales controlling and strategy, including a rotation in Japan.

Recent articles and events

Interactive Mindfulness and Breathwork session

LocTalk23 Conference

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