Kathrin Bussmann

Kathrin Bussmann

President & Chief Strategist at Verbaccino Inc.

Qualifications

President & Chief Strategist of Verbaccino Inc., specializing in global marketing and localization for cleantech

Ph.D.; trilingual international marketing strategist

Creator and host of the award-winning Worldly Marketer Podcast (240 episodes; Think Global Awards 2019)

Expertise

International marketing

Localization

Global brand strategy

Cleantech/climate globalization

Multilingual marketing

Content localization

As an international marketing consultant, my mission is to take Cleantech companies global in a smart, strategic way. Our climate crisis calls for globally scalable solutions. The world needs green technologies to be deployed successfully across languages, cultures, and borders.

Experience

President & Chief Strategist at Verbaccino Inc.

May 2014 — Present · 12 yrs 2 mos

Runs an independent marketing consultancy helping cleantech/climate ventures scale across languages, cultures, and borders.

Director, Sales & Marketing at Elocity

Oct 2025 — Present · 9 mos

Leads sales and marketing for a Toronto-based EV-charging technology company operating in 12+ countries.

Producer & Host of The Worldly Marketer Podcast

May 2016 to Aug 2022 · 6 yrs 3 mos

Created the leading independent global-marketing podcast (240 episodes); Think Global Awards 2019 Community Award winner.

Co-Founder & Leadership Team, Women in Localization Eastern Canada

Mar 2019 to May 2024 · 5 yrs 2 mos

Co-founded the first Canadian chapter of Women in Localization.

Head of Content Localization at Bubbli Digital

Oct 2020 to Jun 2021 · 8 mos

Led content localization for a content-marketing agency.

Qualifications

President & Chief Strategist of Verbaccino Inc., specializing in global marketing and localization for cleantech

Ph.D.; trilingual international marketing strategist

Creator and host of the award-winning Worldly Marketer Podcast (240 episodes; Think Global Awards 2019)

Expertise

International marketing

Localization

Global brand strategy

Cleantech/climate globalization

Multilingual marketing

Content localization

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