Ketty Tirrito

Ketty Tirrito

Localization Team Lead at Zendesk

Qualifications

8+ years in the language industry

Vendor-side and buyer-side localization experience

Expertise in translation technology, vendor management, and linguistic asset management

Education

M.A., TESOL and Translation Studies, Aston University (2012-2013)

Erasmus, Translation Studies, University of Warwick

Expertise

Product localization

Localization strategy

Translation technology

Vendor management

Linguistic asset management

Localization operations

Ketty Tirrito is a Localization Team Lead at Zendesk with 8+ years of experience in the language industry across both vendor and buyer-side roles. She drives product localization strategy and operations with expertise in translation technology, vendor management, and linguistic asset management.

Experience

Global Content Production Head at Royal Canin (Mars Inc.)

Jan 2026 — Present · 6 mos

Leads end-to-end content production and localization workflows across markets.

Manager, Localisation at Zendesk

Mar 2023 to Nov 2025 · 2 yrs 8 mos

Led localization strategy and operations across translation technology, vendors, and quality.

Team Lead, Localisation at Zendesk

Mar 2022 to Mar 2023 · 1 yr

Recruited, trained, and managed the localization team and built onboarding and processes.

Senior Localisation Quality Engineer at Zendesk

Dec 2018 to Mar 2022 · 3 yrs 3 mos

Managed end-to-end localization for Zendesk software, mobile, and SDK applications.

Senior Localisation Manager at Spark44

Oct 2017 to Nov 2018 · 1 yr 1 mo

Built the global localization department from scratch for Jaguar Land Rover's digital and print content.

Qualifications

8+ years in the language industry

Vendor-side and buyer-side localization experience

Expertise in translation technology, vendor management, and linguistic asset management

Education

M.A., TESOL and Translation Studies, Aston University (2012-2013)

Erasmus, Translation Studies, University of Warwick

Expertise

Product localization

Localization strategy

Translation technology

Vendor management

Linguistic asset management

Localization operations

Our Editorial Guidelines

Smartcat’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, enjoyability.