Sophie Baye

Market Narrative and Communications Manager

Sophie Baye is a communications and brand storytelling leader at Smartcat who shapes the company's market narrative across thought leadership and executive communications. She draws on her executive communications work for Intel, Microsoft, and New Jersey Transit leadership to write about AI, localization, and how B2B brands build authority.

Experience

Market Narrative and Communications Manager at Smartcat

Leads thought leadership and executive communications, turning complex AI and localization topics into timely stories for customers and industry audiences.

Social Media Marketing, Community, Influencer, and Content Manager at EF Education First

Directed social, influencer partnerships, and creative production for EF Adventures, combining performance data with storytelling to grow community engagement.

Senior Executive Communications Strategist at Delightful Communications

Developed communication strategies for Intel and Microsoft executives on AI, edge computing, Azure, and cybersecurity.

Senior Social Media and Branding Strategist, Executive Communications at Proven

Led executive communications for a New Jersey Transit C-suite leader, with posts regularly exceeding 15,000 impressions and engagement held above 10%.

Head of Social and Community at Leopard

Launched the brand's social presence from scratch and grew it on Instagram and TikTok through UGC-led campaigns and creator partnerships.

Our Editorial Guidelines

Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.

Learn more about our editorial team and editorial guidelines.